A classic was not born a classic - they have challenged conventions in their time.
As Whatson does now: he challenges the status quo, does things his own way - and reaps great success.
“I think we have the same approach to things; It's about quality instead of quantity. In the end, it's about craftsmanship.
- Martin Whatson on Eikund
The collaboration between Whatson and Eikund is a result of first-class quality from two different worlds, in addition to common values and a desire to create a tribute to innovation and individuality.
To give a little "edge" to these design classics; it feels appropriate and almost like a way to honor their once groundbreaking nature.
Release date 16.06.21.